Feeling Overworked? Struggling to Define Your Message? Help is Just a Phone Call Away

Stressed out from working so many extra hours? Is your business suffering because you don’t have a pro to effectively get your message across?

Are you tired of taking on new projects because you’re already running with a bare bones staff?

Write Now Indy has you covered.

You’re focused on running your business. And you should be. So bring in a professional writer (me, Chris Vanasdalan) to give your next project the polish it deserves.

Think a professional freelancer is too expensive? Think again. A freelancer will save your company a ton of dough in the long run.

Why you ask?

Let’s face it. You don’t have the time or money to hire someone full time. Add up salary, training, benefits, a retirement plan, overtime and holiday pay and you’re looking at a small fortune.

In Case of Emergency Break Glass

A freelancer means professional work on just the projects you need help with. That means no vacation time. No sick days. A freelancer is like your own little worker you keep in your back pocket. That way you can get back to running your business.

You’re smart enough to know your own strengths. Maybe writing isn’t one of them. So save yourself the headache and the sleepless nights. Bring in a hired gun to get the job done fast. In the end you’ll be saving money and getting a fantastic product.

Isn’t that what your customers expect? The absolute best?

They don’t care if you’re short staffed. They expect top quality work all the time.  So give it to them with professional writing tailored specifically to your next project.

A Powerful Partner for Your Next Sales & Marketing Campaign

More Than Just a Writer

I’ve got news for you my friend. Write Now Indy offers boatloads more than just writing. Your team will lead the way, as we design a project to your meet exact needs.

Looking for a new marketing strategy? I’m full of good ideas. Need some awesome photography to make your next marketing piece really pop? I can do that too.

MMMM, Tasty Advertising

Looking for free media coverage?

You’ve come to the right place. I can help you pitch creative story ideas the media will actually cover. I spent two and half years working for a TV station in Indianapolis. Before that I was morning news anchor in radio. Before that a traffic reporter. Before that I wrote for newspapers. Before that... well you get the idea. 



Give Your Employees a Break

Is your team getting burned out? Are they struggling to come up with ideas that generate sales? Bringing in a creative thinker can be the spark that sets fire to your next marketing or ad campaign.

Tired of writing all the internal communications yourself? Hand it off to a pro. It’s that easy.

Competitive rates, quality work, and dedicated support sound too good to pass up? Call me right now (317-508-0709). We’ll set up a meeting and start talking about your next project right away.

Innovative, creative and nimble.

A freelancer lets you react to the market quickly, shifting gears on the fly. React to customer feedback or respond with a special offer. You’re only paying for exactly what you want. That lets you whip up fresh content at a moment’s notice. Because we  both know that it starts with awesome content. Without it your business won’t sell. It doesn’t matter how much you’re paying your marketing team.

Call Chris Vanasdalan at Write Now Indy today to get started on the road to freedom. Freedom from taking on another project you don’t have time for. Freedom from grinding out a project you’re not suited for. Freedom from the same stale ideas and boring copy. Freedom to give your employees a break every once and a while.

At first you might have trouble filling all your new free time, but you’ll get used to it. Trust me.

Get a leg up on the competition.  Call or email Write Now Indy now @ (317)-508-0709. Ask for Chris (hey that’s me).

Chris Vanasdalan has spent more than a decade as a professional writer in both the PR World and the news biz. He’s written, reported and produced for newspaper, radio and TV outlets in Central PA, Pittsburgh and Indianapolis. He'd love to talk to you about generating buzz for your company or organization.

You can e-mail him at ChrisVan@writenowindy.com, find him on facebook, or follow him on Twitter.

How Do You Market This? Branding the Person Behind the Business

Really? I have to market this?

by Chris Vanasdalan

Lately I’ve been struggling to strike a branding balance. I’m a freelance writer, so essentially I’m marketing myself. But I’ve got an unusual last name. That’s why I developed a company, Write Now Indy, to make it easier on the potential clients in my market. Let’s face it. Write Now Indy is much easier to say than Vanasdalan. (I’ll bet just reading it you have no idea where to start.) But how do I combine the two in a way that works for me and keeps me from getting lost in the crowd?

BALANCING THE COMPANY COMPARED TO THE PERSON.

Write Now Indy is me. It’s a staff of one. I offer a full range of services that go well beyond just writing, but I don’t want to give potential clients the wrong idea. I’m not a full service marketing or PR firm, so I’m constantly striving to be open and honest what I can deliver.

I always try to meet with potential clients face-to-face, so they can get to know me better while I explain more about how I can help drive their business. I don’t want them getting the wrong idea about what type of resources I have at my disposal.

KNOW YOUR LIMITATIONS

Back to a time when I wasn't as in tune with my limitations.

I try to stay connected to other freelancers in my city. I’m great when it comes to artistic and visual concepts, but terrible at putting them on paper. I know bringing in a good graphic designer could be the key to landing bigger project. The same goes for web design. I can let clients know the importance of a good web presence, I can also tell them what’s working and what’s not when it comes to their site. But a drunken monkey could build a better web page than me. My technical skills pretty much end at anything tougher than adding a new blog post or a few photos. I’ll always try to bring in another freelancer if the job involves more than I can handle. And I hope they’ll do the same if they land a gig that requires a lot of writing. Knowing my personal limitations helps me keep a client’s expectations in check.

KNOW YOUR POTENTIAL CLIENTS

You’ve got to know what kind of problems your target buyers are dealing with. The more you know about their day-to-day issues, the better equipped you’ll be when it’s time to pitch your services. Reach out to your potential customer base. Identify what drives them nuts and offer up solutions. I find that this approach also works when it comes to personal branding. Some clients want to deal with a person, others may feel more comfortable contacting what they see as an established company. Knowing your target audience will go a long way toward helping you taylor your pitch. For instance, a small business, a start-up or a nonprofit might be intimidated by what they perceive as a big firm (which usually means big-time rates.) Approaching them as yourself might help put their mind at ease. They know they’ll be getting personalized attention and your services aren’t going to break their budget. Bigger firms and corporations are used to dealing with other companies. They feel better if you present yourself as established, stable and reliable. Whatever you decide to do, be professional.

PUT YOUR BEST FOOT FORWARD

Simply stated, don’t do anything stupid. If you’re serious about freelancing you already know that anything you put online becomes a matter of public record. Embarrassing photos, drunken blog posts, mean spirited tweets and everything in between will turn up in a Google search. And potential clients will look. That doesn’t mean you can’t have an opinion online, just don’t post anything you wouldn’t be comfortable saying in front of a client in a board room. Remember, they’re hiring you to represent them. They’re trying to build their brand too, and they aren’t going to risk letting you tarnish it.

I personally keep two separate Twitter accounts. That way I can post either business related messages or personal and opinion based stuff. I also have two different facebook pages. One’s personal, one’s for Write Now Indy. I also keep a close eye on those page to make sure no one posts something embarrassing to my wall. Friends are notorious for trying to make you look stupid in front of others. That’s what friends are for. But be vigilant. Don’t let somebody else sabotage all the hard work you’ve put in trying to build your brand. You’re always judged by the company you keep.

The same goes for politics. You wouldn’t want to alienate yourself from half of your potential market by being overly opinionated about politics (unless that’s your niche). You can be political and get involved as an activist, just be ready to defend your positions in a civil, intelligent, fact-based way. Trust me, people will challenge you. I always try to keep my profession and politics separate, but I know that they never truly are.

Hopefully this helped shed some light on the issue of branding for the others out there that feel stuck in the middle as I often do. I want to know what you think. Do you have any tips for balancing your company versus your personality? I’d love to hear them.

Chris Vanasdalan is the man behind Write Now Indy. He’s spent a lifetime trying to make up for doing dumb and embarrassing things in public. You can e-mail him to tell him just what a moron he is at ChrisVan@writenowindy.com.

Something Not As Profound As I’d Like, But All I Have the Energy For

by Chris Vanasdalan

Hello fellow freelancers. I had every intention of writing something detailed, deep and profound for this post, but I just don’t have the time or the energy for it right now. Plus, it’s still in the mid 80’s at almost 11 p.m. and I’m too stubborn to install air conditioning in my nearly 100 year-old house. So in the effort of being at least quasi-productive I’ll post a few words about something I stumbled across earlier today and found to be quite helpful.

As a freelancer I’m always struggling to find leads on potential gigs, especially those that pay more than a few dollars per post. But I found a helpful list today on the Freelance Writing Jobs Network page, and I must give credit to writer Deb Ng for putting it together. It’s a list of 15 People and Places to Follow on Twitter to Find Freelance Writing Jobs.

I’ll be honest, I didn’t decide to follow all 15. I went with 6 or 7 of them that seem fairly promising. Full disclosure, I’ve only been following them for about half a day now but they were coming fast and furious.

Here’s Deb's list of all 15. Some are suited to different topics, but there should be something here for everyone. (Forgive me for not adding a link to all of them, but they're easily found via the twitter search page.)

@freelancewj – The official Twitter name for this blog, whenever job leads or informative tips are posted, updates appear in our twitter stream.
@debng - Yes, that’s me. I also tweet out available freelance writing jobs.
@annewayman – Anne always lets her followers know when new job leads are up at About Freelance Writing.
@problogger - Darren tweets out jobs on his ProBlogger Job Board.
@ufreelance – Scott Perry’s Twitter stream. Scott tweets update for this blog and many others.
@jssicadavis – Tweets feeds from various freelance job sites.
@marlandlove – Tweets Canadian freelance writing jobs.
@GetFreWritiJobs – The Twitter stream for the Get Freelance Writing Jobs website
@mediabistrojobs – The Twitter stream for Media Bistro’s job search.
@journalismjobs – The Journalism Jobs site Twitter stream.
@freelance_jobs – Tweets out jobs from Get a Freelancer
@media_pros – Lots of freelance writing job tweets!
@bloggingjobs – Blogging job tweets.
@GetTecWritiJobs – Technical writing job tweets.
@scienceandjobs – Tweets out the occasional science writing job.

Thanks again to Deb Ng for compiling the list. Hope this is helpful for the 2 of you who read my blog. I promise I’ll have something a little more profound to post later this week. Stay tuned.

Chris Vanasdalan is a freelance writer based out of Indianapolis. He's the man behind Write Now Indy and he's had a long day.

How Many Hammers Should a Man Really Own?

by Chris Vanasdalan



Let me make one thing perfectly clear. I’ve never been know for having the prowess of a handyman. I consider myself an above average house painter and I’ve managed to struggle my way through the assembly of more than one piece of Swedish furniture. I can wield a shovel, I’ve built a fence (with lots of help) and I certainly can swing a sledgehammer when I need to, but mostly I’m only called on to hang the occasional picture.

I’m not completely worthless when it comes to home improvement projects, but my tool collection could hardly be called extensive. I’ll put it this way, I’m 30 years old and I’ve never had a proper tool box. But now I’m a homeowner, so I decided it was time to take stock of my tool collection, if only so I could organize it in a way that will keep me from stubbing my toe on a random set of pliers when I head down to the basement.

So imagine my surprise when I realized that I own not two, not three, but four hammers. Now you might be thinking that maybe they’re different types of hammers; maybe a ballpeen or a rubber mallet mixed in. But no, they’re four nearly identical claw hammers.

How did I end up with a four hammers over the years? I mean they make up like 15% of my tool set. I’ve got to be honest, I have no idea how I acquired them all. I don’t remember ever actually buying one. I vaguely remember being given one as a gift a few years back, but for the most part their origins are a complete mystery to me. But seeing all four of them side-by-side got me thinking about my life as a whole.

Have I’ve spent too much of my time supplying myself with a bunch of tools that all serve the same purpose? Have I been afraid to try and expand my skill set, the proverbial tool box of life?

I’ve always needed to use different tools over the years, but I’ve never felt the projects required me to go out and buy them. I’ve always been smart enough to know when I’m in over my head and I’ve been quick to let friends and family pitch in to help. It’s nice to know I’ve got people in my life willing to offer support, but I think it’s time for me to start adding to my personal tool box. After all, you can’t hire a professional to help get you through every project.

I think it’s time to teach myself a few new tricks, start a few projects while putting the responsibility back on myself. Or maybe I’m making too much out of having four hammers and I should just put two of them out in the next garage sale.

No One Cares About Your Products: Why Quality is So Important.

by Chris Vanasdalan

Business owners (myself included) are always asking how they can generate a bigger buzz around their products or services. The answer is pretty simple. It starts with a quality product. Period.

IDENTIFY YOUR BUYER’S NEEDS

It doesn’t matter how much time and money you spend on marketing, advertising, branding or special offers; your product won’t sell if it doesn’t satisfy the needs of your customers.

The easiest way to create buzz around your business is to let your customers do it for you. You’ll be surprised at how willing they are to do it, but it starts with creating valuable and relevant content people can willingly and easily consume. Once you fill a customer’s needs with a great product, they’ll instinctively want to share with others. But it’s got to be accessible. Sometimes that means giving it away for free.

That’s not a concept most business owners are comfortable with, especially those in the advertising and PR world. They making a living charging you for special insights they treat like company secrets. There are lots of advantages to openly sharing your expertise with potential buyers, but you’ve got to be tuned into their buying personas.

Companies that identify their buyers’ needs know exactly why people will be eager to learn about their products or services.

Plus, it automatically turns your company into an authority on the subject. It establishes instant credibility and makes you a valuable reference tool. Customers will see you as a thought leader with innovative and important ideas. That creates customers for life, and they’ll be eager to come back to you and share their experience with friends.

FORGET GENERATING LEADS. START GENERATING IDEAS

Drop the barriers that keep potential customers from getting to your product. Ditch the registration requirements on your website. Stop asking for personal information before they’ve had a chance to evaluate the quality of your product. If you’re only focused on generating leads you’ll turn away potential clients before they’ve had a chance to get in the door. Spreading ideas means getting the word out to thousands or even millions of potential customers, but you’ve got to make your content easy to find and consume.

Think about how information spreads online. Trying to clamp down and exert control keeps your great ideas from spreading the way they should. Identify valuable content you can offer for free.

BE OPEN TO NEW IDEAS

You can’t be scared of trying something new. A lot of companies are locked into traditional marketing tactics because they’re scared of the unknown. Maybe you prefer using outdated methods because they offer a certain degree of measurability. That’s why so many companies still use direct mail marketing and traditional print advertising, but let’s face it, no one ever got a flyer in the mail and called their friend to tell them about it.

Word of mouth advertising is free, and it’s a tried a true way of building buzz. The key is coming up with content people are excited to share with their personal networks. You never know what’s going to take off and spread on the internet, so it’s important to try a variety of tactics. Incorporate video, blogs, contests and other forms of interactive content.

Drawing links from other sites will get more eyeballs on your content and do wonders for your search engine placement. We all want to be the top result in a Google search. These techniques can certainly help you move up the ranks.

CONNECT WITH CUSTOMERS ON A PERSONAL LEVEL

Buyer’s want to do business with real people. That means finding ways to stay connected with your community in real and tangible ways. You can’t just stay focused on traditional media to spread your message. Find and connect with local bloggers in your field. Monitor industry message boards and chat rooms. Keep your company nimble so you can capitalize on praise quickly, while addressing criticism before it spreads, doing real damage to your image.

Embrace social media sites like facebook and Twitter (if you haven’t already). It makes your content much easier to share and offers ways to track your successes. It keeps you connected to your potential customers, and lets them do your advertising for you.

Chris Vanasdalan has spent more than a decade as a professional writer in both the PR World and the news biz. He’s written, reported and produced for newspaper, radio and TV outlets in Central PA, Pittsburgh and Indianapolis. He launched his own freelance copywriting and media consulting firm, Write Now Indy, in 2010. He'd love to talk to you about generating buzz for your company of organization.

You can e-mail him at ChrisVan@writenowindy.com, find him on facebook, or follow him on Twitter.

My Dinner with a Founding Father

Some days we all have trouble juggling the daily stresses of life. Trying to find balance between a career, family and a fulfilling personal life can be quite a challenge. So when I get stressed out, I think back to one of the world’s best multi-taskers, Ben Franklin. I’ve always had something of a mini obsession with Franklin. He played a major role in shaping our nation and he was one of the best inventors in history. He also filled the role of entrepreneur and world class playboy, spending his evening hours partying with some of the biggest names in American history. That’s why I’ve always wanted to hang with him; maybe take him out to dinner.

Going back in time to chill with Franklin and his crew would be cool, but I’d really like to see his reaction to the world today. Whenever I see a movie chock full of CG special effects I wonder, “What would Ben Franklin think?” I’m curious about how he would react to television? Or a ride on an airplane?

I’m confident Franklin would roll with the future really well. I mean, if you traveled back in time and brought say, a pilgrim, back to 2010 with you, he’d probably soil his pantaloons if you took him to see Jurassic Park, or Avatar. But I think Ben Franklin could handle it. I think he’d relish the opportunity. I can’t think of anyone who’d be a more willing time traveler. Maybe DaVinci or Einstein, but Franklin would easily match their enthusiasm.

I’d take him to a poppin’ night club in New York, or Chicago. He wouldn’t even have to change his game when he’s talking to today’s women. He’d be at the bar like, “Hey ladies, I discovered electricity.”

Think about it. That’s still impressive more than 250 years later. I can’t think of anything I’ve every done that would help me bank up that much street cred.

Ben Franklin signed the Declaration of Independence, he was a scientist, a poet and the Postmaster General. He started the nation’s first public lending library and the first fire station in Pennsylvania, all while inventing bifocal lenses. Plus, he’s still helping farmers plant crops more than 210 years after he died. Has the Poor Richard’s Almanac ever been wrong?

He was on the first U.S. postage stamp and more than half a dozen other stamps since then. Franklin’s got his name on a bridge, a football field, a Pennsylvania college, even a character from M*A*S*H is named after him (Benjamin Franklin “Hawkeye” Pierce.)

Plus, he was the 15th of 17 children in his family. I can’t think of anyone who’d have more stories to tell.

If I could have dinner with anyone throughout history it would have to be Ben Franklin. I just hope I’d be able to hide my man-crush. Hopefully I could keep myself from giggling like a school girl when I met him.

This One Goes Up To 11: Top 11 Reasons NOT to Hire Write Now Indy

Every so often we need to take stock of our lives, taking a look at what’s working, what’s not. So in that spirit, I present the Top 11 Reasons why you shouldn’t hire me to help with your next writing project, ad & marketing campaign, or overall communications strategy.

(listed in no particular order)

1. You like using the same old, tired advertising jargon & vague messaging.

2. You’d rather pay a whole lot more to a big PR firm that looks at your business as just another account.

3. You’re not interested in generating free & positive media exposure.

4. You like playing it safe.

5. You’re afraid to try new things.

6. You don’t like authentic & conversational copy.

7. You like writing full of buzz words and cliches.

8. You’ve already embraced new social media & marketing techniques.

9. Your company is fully staffed & employees have plenty of time to take on new projects.

10. You have lots of time on your hands & would rather focus on writing copy yourself, instead of running your business.

11. You don’t need someone to make your life easier.

Chris Vanasdalan has spent more than a decade as a professional writer in both the PR World and the news biz. He’s written, reported and produced for newspaper, radio and TV outlets in Central PA, Pittsburgh and Indianapolis. He launched his own freelance copywriting and media consulting firm, called Write Now Indy, in 2010. He'd love to talk to you about generating free media exposure for your company of organization.

You can e-mail him at ChrisVan@writenowindy.com, find him on facebook, or follow him on Twitter.

8 Tips to Help You Get Free & Positive Media Attention

People are always asking me how they can get local news media to cover their businesses. From new product launches, press conferences and company events, nearly all businesses, non-profits and artists are looking for free, positive press coverage. But how do you get the news media to pay attention? After spending nearly a decade as a reporter and producer for newspaper, radio and TV I’ve learned a few tricks of the trade.

So here are a few simple tips for generating more media attention.




THE MORE LEG WORK YOU DO THE BETTER:

It’s a simple premise. Local media outlets are understaffed, under budget and on tight deadlines. The more of the story you can write for them the better. That’s why it’s so important to have a good press release. Spending time writing interesting and compelling press releases can pay major dividends. That means including the traditional “who, what, when, where and why,” but it also means pitching creative, visual and unusual story ideas.

OFFER UP UNUSUAL ANGLES:

What makes your event, idea or product different from the rest? If you don’t answer that question in your pitch, then don’t expect much exposure. Reporters and producers don’t have the time or the manpower to research your company or cause.

As a TV news writer I was constantly writing stories minutes before they went on air. We rarely had more than a few minutes to sift through a stack of daily press releases. So your pitch should include as much information as possible while offering up a few different angles.

Most local TV stations put on several different shows per day. Morning shows, midday news, an afternoon show and the late night news at 11. That’s a lot of airtime to fill. You’ve got a better chance of getting your event covered if it’s something an outlet can tweak, to change things up from broadcast to broadcast. Your goal is to offer up lots of fresh content so they can present it across a broad spectrum of viewers.

Reporters are also under increasing pressure to bring fresh content to the station’s website, as well as facebook and Twitter pages. Don’t be shy about telling the media outlets how your event will benefit their viewers, readers and listeners at home. Spell it out for them.

KNOW WHO YOU’RE PITCHING TO:

All media outlets are different in some way. Familiarize yourself with their styles, so you can tailor your pitches in the most effective way possible. Get a feel for their reporting staff, so you can target specific reporters that cover the kind of stories you’re trying sell.

Be ready with different information for different outlets so they’re not all left reporting the same story. Local markets are very competitive. Sometimes a station might even pass on a story just because another outlet ran it first, or had the same sound bite. Offer up as much variety as you can, so everyone can get a piece of the pie.



MAKE IT VISUAL:

This one is pretty simple. TV news is a visual medium. The more visually interesting your event is, the more coverage you can expect. Find a way to make it exciting and visual, just make sure it’s relevant to the story. It doesn’t necessarily mean hiring a clown to ride a unicycle at a cancer benefit, but if you think you can pull it off tastefully and without detracting from your message then I say go for it.

BE PREPARED:

Okay, You’ve made your pitch and the media is interested. This is where you can really make a difference in the kind of coverage you’ll get.

It’s up to you and your organization to be accessible and prepared for the media. Be ready to offer up any background info quickly and efficiently. Be ready with web links, company video, and most importantly, an interesting message. Offer up clients or customers that can give testimonials about how your product/organization has made a difference in their lives. News outlets always want to hear from real people. And their viewers don’t really care about sound bites from company PR honks.

Maybe most important, be ready to meet with the media before your event. Reporters are on tight deadlines to file their stories and often they have to cover multiple events in the same day. They don’t have time to sit around while you roll out a whole program with multiple speakers. It’s incredibly boring and makes for bad TV. It’s that simple. Meet with the media before your event starts and get your message across early. That way they can shoot a few minutes of video and move on to the next story.

SPEAK IN SOUND BITES:

I know it’s tough to get your point across with just a few sentences, but you’ve got less than 15 seconds to do it. That’s just the way it is. TV news media really only work with three types of story formats. A story without sound will run 25-30 seconds. A story with a sound bite maxes out at 45 to 50 seconds and reporters are told to keep their packages around 1:30. That’s not a lot of time, so it’s vitally important that you stay on message.

Here’s the good news. If you’re prepared with three or four good sound bites, you’re much more likely to see your story run multiple times. Here’s how it works.

I worked on a morning show that runs for five and a half hours. That works out to five separate shows with five different producers. Using new sound bites is the easiest way for those producers to freshen up the story from hour to hour. If they can keep it fresh, they’ll keep running the story.

Here’s the downside. They don’t have time to sift through ten minutes of video to find the good sound bites. Know what you want to say before the interview starts and use those nuggets at the front of the interview. That way the reporters and producers can easily find and log them.

FIND THE CONFLICT (Optional but Recommended):



This tip is mainly geared toward non-profits and artists. The mainstream media will always be drawn to stories with conflict and controversy. In an effort to seem “balanced” they’ll try to present two sides to an issue, even if there aren’t two sides. They want stories that get a reaction from their audience. That means sometimes it’s up to you to create conflict. It may seem sensational, cheap and manufactured, but then again, so is the entire local news industry. That doesn’t mean trying to be outrageous just for the sake of doing it, but be creative. There are lots of ways to get people talking, how you do it is up to you.

If you don’t think you can find any conflict in your story, then find a way to engage the viewers/readers/listeners at home. News outlets are always looking for new ways to interact with their audience. It’s important to find a way to make a personal connection, so they’re compelled to offer feedback.

FOLLOW UP:

Newsrooms are incredibly busy places, and traditional media outlets get dozens of press releases and story pitches everyday, so it’s really important not to get discouraged. Try and make your pitch several days or even weeks before your event. Don’t be afraid to present your ideas in a few different ways, just keep them fresh and relevant. If a reporter does show interest, try and cultivate that relationship. Reporters rely on their sources, so find ways to bring them fresh and interesting information.

The bottom line... Don’t be shy about telling the media why they need to cover your event and how it will benefit the public. Believe in your ideas and be prepared to present them in unique and interesting ways. Good Luck.

Chris Vanasdalan has nearly a decade of experience working in an out of newsrooms. He’s written, reported and produced for newspaper, radio and TV outlets in Central PA, Pittsburgh and Indianapolis. He left the news business in 2010 to start his own freelance copywriting and media consulting firm, called Write Now Indy. He'd love to talk to you about generating free media exposure for your company or organization.

You can e-mail him at ChrisVan@writenowindy.com, find him on facebook, or follow him on Twitter.