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12.14.2010

A Quick Update On the Future of This Blog

This blog will be transforming
Hello loyal reader. I haven't posted in a while, so I'd like to get you up to speed with what's been happening lately.

As some of you may know, I launched an updated version of my Write Now Indy website a few months ago. My ultimate goal has always been to incorporate a professional blog into the site, something full of tips and advice about writing. That's how this blog originally started, as a resource for aspiring writers, small business owners and anyone else who wanted to improve their writing. Sadly, I've never been able to fully incorporate this blog into my website and that's been affecting my overall message.

I've been mixing business with pleasure when it comes to content lately and I haven't been able to strike a good balance of personal and professional topics. To make a long story short, I'm incorporating a WordPress blog into my website to focus more on professional topics like writing, branding, social media and general business ideas. This blog will hopefully begin to transform into something a little more personal and opinion oriented.

I invite you all to check out my new and improved Write Now Indy blog here. I'll be tweaking it over the next few weeks as I work to match the style and feel so it fits into my current website.

I'm not exactly sure what direction this blog will take, but I do plan to keep it up and running. It may just end up being a place for me to rant and rave about news, politics and current events. I'm just not sure yet. Anyway, here's what I need from you. I'd love some feedback about what you'd like to read about. Leave comments below on what works and what doesn't. That goes for any and all posts. I'm looking for your help shaping this into something fun, entertaining and useful. Thanks for reading.

11.17.2010

Why I Keep a Social Media Journal... And You Should Too.

Consistency, performance, lead generation, page views and return on investment. These are just some of the key metrics business owners, myself included, hope to get from social media. But how do we get there? That’s the $64,000 question. How do we know that what we’re doing is working? Especially when it comes to something as fluid as social media.

I’m not a social media expert. I simply try to help my clients develop a strategy that works for them and their business, but it has to be easy to execute. If they can’t stick to a system than what’s the point?

There are dozens of sites and advisers that promise in-depth tracking results and all kinds of complicated metrics, but most business owners don’t care about that kind of technical stuff. So what are some easy things to track, that actually provide a certain level of valuable insight?

I’ve started a social media journal and so far it’s really helped me get a thumbnail view of what’s working and what isn’t.                        
You don't have to be a teenage girl to keep a journal

So what do I track?

TIME SPENT

A social media journal helps me keep tabs on how much time I’m spending every week crafting my social media strategy. By having a developed plan, I can streamline the process so I’m not wasting lots of time on techniques that don’t produce results.

I recommend using a site like Hootsuite, that lets you integrate all your social media accounts (twitter, facebook and Linkedin, etc), so you can easily post content on a variety of platforms at once.



Hootsuite also lets you schedule your posts. I spend an hour or two on Monday morning finding content to share, then scheduling it to go out at set times during the week. It helps me keep things consistent for my followers and it saves me from having to log into multiple sites everyday.
 

TYPE OF POSTS

I keep track of what type of info I’m sending out. My preferred social network is twitter, so I’m really focused on the type of tweets I’m sharing.

There are all kinds of tweets: random thoughts, calls to action (tweets with links), re-tweets, mentions (those that include names of other users), and questions designed to get a response. Just to name a few.

SEQUENCE

How do you know which type of posts are working? A social media journal lets you track the sequence of your posts, so you can build up to maximum impact.

Maybe you’re working on a new blog post and the goal is to increase your page views. Try sharing info related to the topic you're writing about, before you direct people to your post. It’s a subtle way to whet their appetite, and it can be done in a variety of ways.

Pick a day you want to post your latest entry, let’s say Wednesday. Then on Monday post a comment to let your followers know you’re working on the new post. On Tuesday you ask them what type of info they’d like to see included. That feedback helps you shape the content to what potential customers want, plus, it gives your readers a sense of investment. When you post a link to your blog on Wednesday, your readers will be excited to see if you addressed their needs.


Make sure to mix up the type of info you share. Find out which sequences work and which ones don’t. That way you have a blueprint for success to meet your different goals.

DEFINING GOALS

A social media journal helps you define your goals. Having hundreds of facebook friends is great, but if you’re interested in generating leads you need to find ways to get them to sign up for your newsletter or e-mail list. By defining your goals you can tweak your strategy and get feedback from the public, so you can turn them into new customers.

Not everything works on every social media platform. What works on twitter doesn’t always get the same results on facebook. A social media journal helps you figure out how potential customers are interacting with you across those different platforms, so you can target people in a way that works for them and you.

IS YOUR CONTENT BEING CONSUMED?


Hootsuite lets you shrink the links you’re sharing with your online friends. More importantly, it lets you track the number of people that actually click that link. It’s a great way to see what type of posts are convincing people to consume your content. Find out what works and what doesn’t. Cut out what doesn’t work and double up the things that do.


A shrunken link via HootSuite

It’s important to realize that there are no surefire ways to measure success. It’s all about crafting a system that works for you and your business. A social media journal doesn’t have to be super in-depth, but it’s essential to have a system that lets you define your goals and figure out what’s working. Once you set a few simple metrics you want to track you’ll be able to hone your approach and turn online friends into online customers.

I’d love to know what you think. What are your goals and what social media metrics do you track?

Chris Vanasdalan is a freelance writer and part-time PR & social media consultant. He’d love to help you develop a content development strategy that works for your business. You can follow him on twitter @WriteNowIndy, find him on facebook, or on the web at www.writenowindy.com.

11.09.2010

Using Twitter: The Importance of Being a Leader & Follower

I’m still fairly new to twitter, but I’ve picked up a few things in the year I’ve been micro-blogging. In fact I’m even starting to have friends and clients come to me first when they have questions about how to use twitter.

I’m admit, there are times I feel like a graduate teaching assistant, trying to keep myself a lesson ahead of the class, so I think it’s time for a basic review. Here’s one of the recent questions I’ve been getting:

I want a lot of people following me. Do I need to follow a lot of people back?

Short answer yes, long answer no. The goal is to build a network. It can’t be a one-sided relationship, but it’s it’s essential to find a balance that works for you.

Show Your Personal Side

You’re judged by the company you keep. Potential buyers want to see the personal side of your organization. The bios on Twitter are really short. Who you follow lets people see what you’re into and who you hang with. If I’m checking out someone’s account I want to see who they’re following.

I look at their ratio. A user who follows thousands of people but has very few followers, will often be a spammer or a wallflower. Either way I’m usually not interested.

Find Like-Minded People

Every few weeks I like to spend a morning taking a closer look at who I’m following. I visit their time-line to see who else is following them, because chances are, those folks have similar interests to me. If I follow them and jump into the conversation, hopefully they’ll return the favor down the road. Especially if I’m sharing content that benefits them.

Instant Authority

Twitter is all about making connections and sharing information. It’s never been easier to find and spread awesome content to your followers. Bringing them fresh info makes you an instant authority and they’ll come looking for you often.

The question is, where will that content come from? Those you follow are a great source for instant information you can share with your potential customers. Helping others spread content hopefully means they’ll do the same when your promoting your next blog post or product launch.

Customer Service

Following your customers lets you respond to their concerns quickly, which is just good customer service. Staying involved lets you hear all the great things they’re saying about you and your brand. It’s also a great way to share your success stories. Retweeting praise is an simple and free way to let everyone know that you’re keeping your customers satisfied.

More importantly, you can respond quickly if they aren’t happy. The bottom line is that you’re interacting, showing that you care.

Identify the Influencers

Twitter is essentially a giant cocktail party. At any party there are some people that do a lot more talking than others. Maybe they have the best stories to tell, or they’re great at small talk, but it’s important to target those folks that bring a little more influence to the party.

These are usually folks that have hundreds or thousands of followers but don’t follow that many themselves. They’ve already put in the work to generate a massive following, and they’re obviously providing great info or people wouldn’t stick around to hear what they had to say.

Go ahead and join their conversations. The key is to always bring something useful to the party. Influencers are a great resource if you can interact with them in a way that benefits them and their followers. Getting an influencer to comment on one of your tweets means getting your brand in front of thousands of eyeballs, which can bring a slew of new followers.

Quality Vs. Quantity

I don’t follow thousands of people. I just can’t keep track of that many people. I’d rather keep things a little more intimate. For me a close circle of friends sharing usable info is better than thousands of people tweeting about how they burned their eggs or why their boyfriend is a jerk.

There are no hard and fast rules for using twitter and there are entire books devoted to techniques designed to help you build a strategy. It’s essential that you pay attention and find a ratio that works for you and your brand.

Chris Vanasdalan is a full-time writer and part time PR honk who would love to talk to you about developing a social media strategy. You can follow him on twitter here... or check out his website www.writenowindy.com.

11.02.2010

Indiana County Council Hopeful Involved in Car Crash: Opponent First on Scene

Chris Vanasdalan

Henry County, INDIANA -A Democratic candidate for Henry County Council was involved in a car accident last night, and his Republican opponent was one of the first to spot the crash.

Steve Duggar (R) tells WXIN-TV in Indianapolis he was picking up his nieces from their home in Caddus, Indiana last night when he spotted a damaged car stopped along the road. Duggar says he was “the first one there to look in on the person, and it was my opponent, Steve Holmes.”

Duggar told WXIN, “You know, I recognized him, but it was such a... such a surprise. You know, of all people to see, it was my opponent.”

Duggar says one of his nieces called her mother, an EMT, who drove to the scene and stayed with Holmes (D) until emergency crews arrived. Duggar says Mr. Holmes was not seriously injured, but WXIN is reporting that a victim from another car involved was air-lifted to an Indianapolis hospital.

Witnesses say Holmes may have attempted to pass someone and hit an oncoming car head on.

The crash is still under investigation.

10.28.2010

Are You a Vampire Power Slayer?

One of the scariest things you see this Halloween might just be your electric bill. When cold weather comes, utility bills go up, terrorizing your bank account. But there is an easy way to cut down on energy use around the home and save you cash in the process.

There’s no trick to cutting energy waste, in fact it’s a treat. I’m talking about hunting down “vampire power,” just by unplugging electronics and appliances while you’re not using them.

About vampire power

Even when they’re switched off, electronics use energy to power things like remote control sensors and lights. That means day and night, energy vampires are sucking away, drawing energy from your home and money from your wallet.



This waste really adds up. In fact, your electronics use most of their energy when switched “off.”

Around 10% of the typical home’s electricity bill goes to feeding these vampires. In total, vampire power costs Americans more than $10 billion every year.

The most wanted list

Focus your slaying efforts on the thirstiest energy vampires in your home. The worst offenders can be found in your home office or entertainment system. Computers, monitors, speakers, TV’s, DVD players, video game systems and cell phone chargers are some of the worst offenders.

Be a smart slayer

These energy vampires don’t have to terrorize your family. attach them to a smart power strip, or unplug them when not in use. With all the money you save you’ll be able to go out and get yourself some candy.
Your electric bills don't have to be so scary      

For more easy ways to save money on utility bills, or to download these cool Halloween decorations, check out Repower at Home, a project of the Alliance for Climate Protection. They’re dedicated to empowering communities to save energy.

10.26.2010

You're Thinking of Hiring A Freelance Writer: What To Do Before Asking for Quotes

You’re a small business owner and you’re looking to bring in a freelancer to help with your next writing project. Now what? What should you ask before sitting down to negotiate a price?

First, know what you want.

It sounds simple, but you’d be amazed at how many clients I meet that haven’t put any thought into what their project entails. Try to visualize your finished product. Is it copy only, or will you be incorporating photos and graphics? Do you need help developing an overall advertising, marketing or social media strategy?

A good freelancer is one that’s well rounded and can help you develop a comprehensive plan to cover all the angles, but the more legwork you do ahead of time the easier it will be for them to quote you a price.

Freelancers can be used in an emergency situation, but you save money by planning ahead.
Bundle services to get more bang for your buck.

Think about how you want to use the finished product. Website copy can also be used for advertising materials like brochures, direct mailers, e-mail blasts and more. It’s okay to use the same copy for a variety of mediums. It saves you money and keeps all your marketing material consistent.

I’m always happy to design print materials for my clients. I cut them a break on price because the services are bundled together and I’m not starting each one from scratch.

The same goes for photos. Great copy will only get you so far. A professional photo can add that extra thousand words that makes your marketing piece really pop. I try to bundle that in too, so my clients aren’t forced to hire a separate photographer. It saves them money and their projects are finished faster, because they’re not trying to coordinate with two different people.

Think about your vision and underlying goals.

What do you want to get out of the project? What’s your focus? I base my quotes on the number of hours I’ll be putting into the job. One of the most time consuming aspects is trying to draw out the vision of my clients. The more they think about it before hand, the easier it is for me to hit the ground running. Having a clear vision of what you want can save you hours of meeting time and hundreds of dollars.

Set a deadline.

It’s very important to have a clear time frame for when you need the project finished. Clients that don’t set a firm target date often see their projects wind up at the end of the writer’s queue. All freelancers have to prioritize, just like any other business. That means the most immediate deadlines are first on their list. Most writers I know are procrastinators and do some of their best work under the pressure of a deadlines.

Ask lots of questions.

Communication is vital. As a writer, it’s my job to ask plenty of questions so I can get a feel for anything and everything that might be involved with a project. But it’s a two way street. I’ve learned what types of questions to ask, but often the clients are completely in the dark about what they should be asking me. There’s no such thing as a stupid question. If in doubt, ask. Especially if you’ve never worked with a freelancer before. The more you know about their process the better. (For more on asking questions check out one of my previous posts here.)

Know What You’re Getting.

My quotes involve two rounds of revisions. For most clients that’s plenty of time to make   the changes they want, but sometimes projects involve regular updates or frequent content maintenance. That’s not included. I’m more than happy to contribute regularly for my clients, but it’s usually done with a monthly service fee.

Let the freelancer know if you’re looking for a specific number of blog posts per week, or if you want them to develop a monthly e-mail update for your clients. I usually cut my clients a price break for recurring projects like that. 

Payment.     

I ask for a third of the contracted price up front. The rest is paid at negotiable check points. Don’t ever pay full price up front. Making a down payment gives you some degree of protection if the freelancer flakes out on your project, or misses the mark altogether.


Now that you know a little more about working with a freelancer, go ahead and give it a try. You'll be amazed at how easy it is to generate fresh content for your brand and draw in new customers.

10.08.2010

Double Your Writing Output in 1 Easy Step

I haven’t posted anything on the blog in a while, so I hope my four followers haven’t decided to ditch me in the past week. It’s Friday, and I really want to get something up for you all to enjoy. A nice easy read to take home this weekend. Today the goal is pure speed. It’s my own little free-writing challenge.

What’s free-writing you ask? I’m not talking about pro-bono work for a non-profit. (although I do offer that.) No, Free-writing means simply writing. No editing, no re-reading, just banging on the keyboard.


I cover my computer monitor and write. That’s it. That means turning off my inner editor, rolling with my mistakes and letting the ideas flow out. After I’m done, I let it marinate for a few hours, then come back in and edit.

Covering the monitor is great way to get the creative juices flowing. The idea is to get a really strong stream of consciousness going. You’ll end up with oodles of ideas to work with. Then it’s just a matter of laying it out in a way that makes sense.

It forces me to make spelling mistakes and formatting errors while writing long, run-on sentences. But you know what? That’s okay. I’ve been writing most of my life. I’ve learned to trust my inner writer.  He really gets going when I let him work alone. But to do that I have to give my inner editor the morning off.

That’s been the toughest thing for me as a writer. It seems every fiber in my body wants to procrastinate and put off actual work, but not my inner editor. He’s always on the clock. I’m not sure why. He hardly ever shows up after one too many cocktails. Then I’m on my own. But if I try to write so much as a grocery list he’s right there, ready to slow me down.

So the goal is to get him used to relaxing, grabbing a cup of coffee and taking the morning off. The editor should only show up after the writer has done his (or her) job.  It’s amazing how quickly I’m able to get words on paper when I’m stopping every sentence to fix a spelling mistake or insert a missed comma.

So give it a try next time you need to really get down to business and write. Turn off your monitor. It may take a few times to get used to it, but that’s part off the process. Your editor will kick and scream, but the technique really works You’ll be amazed at how fast your word count climbs. I’ve nearly doubled my hourly output. 

I’d love to know what you think. Can you turn off your inner editor? Give it a try and let me know how it goes.

9.20.2010

What to Ask When Hiring a Freelancer

In this tough economy more and more companies are turning to freelancers to pitch in with big projects. A freelancer can save your business a ton of money by offering job specific help, but there are few things you need to ask when shopping for one.

Who Have They Worked With?

Some freelancers have a specific niche that won’t work for your business. You wouldn’t hire a medical writer to work on a gardening website. Knowing exactly what you’ll need for your project will give you a big head start.

When I meet with potential clients I want them to feel confident I can do the job they’re hiring me for. I expect them to ask me what I can do and who I’ve worked with. A good freelancer will be honest about their strengths and weaknesses and won’t promise results they can’t deliver. 

Do They Do More Than One Thing?


Every company is looking to get the most bang for the buck. A freelancer who can handle multiple aspects of the project can be a gold mine. Sometimes clients call me to whip up some quick copy, but I also offer services like photography, graphic design and marketing strategy. Someone with full slate of tools will often bundle services and cut clients a break on price.

Are They Thinking Big Picture?

Sometimes you hit a wall with a major project. Maybe your new ad campaign is missing something, but you aren’t sure what. A freelancer can be a fresh set of eyes, bringing a new perspective to the project. Before you hire someone, make sure they can help identify your needs.

I strive to give clients exactly what they want, but sometimes they aren’t sure what they’re looking for. Often they have a vision, but don’t know how to put it into words. As a former reporter, I have a knack for drawing out a client’s vision, putting it into their own words and offering up ideas to make it happen.

A creative thinker can be the spark that sets fire to your next marketing or advertising campaign and keeps your customers engaged.

How will they represent your brand?

Smaller projects are usually done off sight, but bigger projects mean the freelancer will be working directly with your team, sometimes for weeks at a time. You need to be comfortable with them representing your brand in the office and in front of your clients. Make sure they can handle themselves in a variety of professional settings.


What Else Are They Working On?

An experienced freelancer will know how much work they can handle, but not everyone will volunteer that info. Don’t be afraid to ask what else they’re working on. That way you know your project won’t fall to the bottom of the priority list. And don’t be afraid to set a deadline. A freelancer is a temporary employee working on your time line. Make sure they can get the work done by the time you need it.

How Will They be Paid?


A professional freelancer shouldn’t give you a quote before meeting to talk about a project. I would never give a client an estimate without knowing exactly what I’ll be doing and how long it will take. Anyone that quotes you a price before knowing the details is either desperate for work or they’re trying to rip you off with an inflated price.

The same concept applies when discussing when they’ll be paid. Never pay the full price up front, no matter how small the job is. I usually ask for one third of the payment up front. The rest is paid as the project moves along or when it’s done. 

Chris Vanasdalan is a freelance writer based out of Indianapolis. He’d love to show you just how valuable a freelancer can be to your business.

9.08.2010

GOP Obstruction Strategy: Gains in the 2010 Midterms Could Backfire in 2012

Let me be frank when I say this. The GOP doesn’t want the economy to get better. They don’t want the unemployed to find a job. They don’t care about keeping teachers in the classroom or police on the streets. They make political gains by grinding government to a halt.

It’s a sound strategy that could bring them big gains in November’s mid-terms. But it’s anything but a long term plan for success.

The conservative argument du jour, is that federal government is too big, too slow, too bloated and doesn’t listen to the average American. Republicans are determined to prove them right. They’re shutting down every aspect of government and blaming the Democrats for being in power.

Republicans made the economic mess we’re in right now, but now they’re doing everything they can to keep Democrats from fixing it. That way they can blame the party in power now for not cleaning up.

It’s like when a dog throws up on the carpet. First everyone blames the dog, but the owner takes the blame if they don’t clean it up right away. After six weeks of dried puke on the floor friends come over and say “dude, you still haven’t cleaned that up yet?” But they’re still petting the dog. Only in this case, the dog is biting the owner every time he tries to clean up the stain.

The GOP is relying on American amnesia come November, and they’re right to do so. A recent poll found that 58 percent of Americans don’t think the GOP will return to the Bush economic policies that caused the Great Recession. 58 percent!

The GOP hasn’t offered a valuable idea in 18 months but they still poll better when it comes to offering new ideas to help the economy. Amnesia or not, Democrats are doing a terrible job of calling Republicans on their blatant obstruction. President Obama has started getting harsher in his criticism and a few democratic senators have been vocal, but most rank and file Congressman are silent on the matter.

Conservatives claim to be tough on crime. Yet they’re blocking the confirmation of more than 100 of President Obama’s federal judicial nominees. That’s 103 federal court benches sitting empty, creating a serious backlog in pending cases.

They claim to be the party of small business, but they’ve done everything they can to block help for small business owners, including tax breaks they’ve been proposing for years. Now that President Obama and Democrats are on board, Republicans aren’t.

They “Party of No” isn’t even ashamed of its hypocrisy. Dozens of Republican Governors and members of Congress blast the stimulus bill every chance they get, but they’re not shy about handing out giant novelty checks and bragging to voters about how much money they’re bringing to the district. Even as they publicly fight the money every step of the way.

The same thing goes for Medicaid help, led by Gov. Mitch Daniels here in Indiana. From the AP,

“Democrats are denouncing Gov. Mitch Daniels for saying that the federal government sending additional money to the states is not a good idea - after he signed a letter in February asking Congress to extend enhanced payments to fund Medicaid.



But while Daniels criticized the $26 billion package that President Barack Obama signed into law on Tuesday, his spokeswoman said if the government sends more money to Indiana, the state will cash the check.”


Gov. Bobby Jindal-(R) of Louisiana spent the first half of 2010 blasting the Federal Government over spending, but when the BP oil spill hit his state’s shores he was first in line demanding that the Feds step in with billions of dollars in help.

Unbridled obstructionism is working for the GOP. Their poll numbers are up and there’s a very real chance they could take control of the House in November. But Republicans are putting themselves at risk long term by playing the obstruction game.

Sadly, voters still buy into these tactics.

The GOP fires up its base with rhetoric appealing to hatred and fear. That’s always been their election strategy but it’s gotten even more vitriolic in the past few months. Appealing to fear and hatred is second nature for the GOP and it’s a good strategy for them. It works. Fear and hatred are emotions that are always just below the surface and it takes very little effort to invoke them. The GOP spends very little political capital by doing it and it’s the red meat that energizes the base.

It’s a strategy that might win them seats, but it won’t help them govern. Voters may have a short memory now, but it could work the other way in 2012. More failed economic policy paired with fewer regulations and oversight will certainly set the stage for higher unemployment rates, more American jobs going overseas and more of the pie going to the top wealthiest two percent of Americans.

There are actually Tea Party backed Senate candidates running on a platform of repealing the 17th amendment. That’s the one that gave the public the right to vote for their Senators, taking appointment power away from state assemblies. Potential voters still seem willing to vote for a candidate in 2010, and potentially give up their right to vote them out down the road. And these are the folks that love to shout, 'Throw the bums out!'

The GOP will be dealing with vicious infighting long after the mid-terms. The influx of Tea Party candidates could prove too much for party leaders to handle. Tea Party candidates are promising to privatize Social Security, cut off federal help for states, eliminate unemployment insurance, repeal health care reform and at least two Constitutional amendments.

Even if the GOP could come together to get any of those ideas out of the House, they’d likely die in the Senate. And President Obama certainly would veto any of those Bills.

It’s up to voters to call out Republicans and their mid-term election plan for what it really is, a conscious effort to shut down government, blame the Democrats for the economy, question the President’s citizenship, religion, shoe size and everything in between. Republicans will do everything they can to ensure the economy gets worse between now and November.

It’s a good political strategy for winning a few seats in 2010. The major downside is, you have to be without a soul to execute it.

8.30.2010

Are the Eco Police Coming for You? Philly Fines People For Not Recycling

A Philadelphia man is fighting a $50 fine after the recycling police went through his garbage recently and found a single plastic bottle mixed in with the trash.

According to the Philadelphia Inquirer, here’s how it all went down...

[Kevin] Stutler, 35, of East Mount Airy, a vegetarian, an organic gardener... was headed to the airport. He was going to Ohio to help his wife take care of her grandmother, who had just had several strokes.

Before he left,  Stutler dragged his recycling in the usual blue bin to the curb, but, not wanting anyone to steal his garbage can while he was away, he put the rest of his trash in a bag.


Walking to the car, he came across a crushed soda bottle that had been tossed into the street and a gift that someone's dog had left on the sidewalk. Using a scrap of cardboard, he scooped up the poop, tossed it along with the bottle into the trash, tied up the bag, and drove away.


A week later, when he returned, he found a ticket wedged into the wrought iron of his front door. A code violation carrying a $50 fine. "Recyclables not separated from rubbish."


This guy did the right thing by picking up trash from the street, but his good deed turned into a $50 fine. I guess he should have just left the bottle in the street.

Stutler is a vegetarian, a former soil scientist for an environmental cleanup company, a home composter and avid recycler. Before moving to Philly He maintained a 20 acre organic farm in Oregon and even got a state grant to rehabilitate three acres of wetland as habitat.

This guy impacts the planet far less than the average Joe, yet he’s being punished. Why is it that somebody that’s already environmental conscious is one of the people being targeted by the eco-police? The simple answer is, money.
The eco-police. Always on their high horses.
Here’s more from the Enquirer.

Since the 1990s, the city has been ticketing people for not recycling, but under Mayor Nutter, enforcement has intensified.
 

In 2005, 13,000 citations were issued. In 2009, it shot up to 33,000. And that was only January through July because last summer, the $25 fine was doubled and Council voted to give citizens a six-month warning before they were hit with the tougher consequences.

Between January 2010, when the $50 fine went into effect, and July, the enforcers have written 6,000 tickets for recycling violations.


Officially known as streets and walkways education and enforcement officers, the enforcers are trained to look for recycling containers. "If they don't see one, they're prompted to go through the trash. And if they see materials in there that should have been recycled, they issue a citation."


As someone who supports recycling efforts and incentives for protecting the environment, I have to say I’m pretty cheesed off by this story. The environmental argument doesn’t hold water here. In my view, the best way to encourage people to change their habits is to lead by example, which this guy is doing.

We’re all forced to make real world choices every single day. It can be a real challenge. We’re faced with choices about food, transportation and energy consumption. That’s why it’s vitally important to educate and lead by example. Especially around family, friends and coworkers. The goal is to educate, not confront.

Fining someone for not recycling is the wrong way to go. It will never get them to think about the choices they make as consumers. Forcing people to recycle gives them a false sense that maybe they’re doing enough just by separating paper from plastic.  But it does nothing to address the issue of over-consumption in our society. Many Americans already feel threatened by the idea that there are people out there advocating for a less consumer driven lifestyle. Fining those people will only deepen their resentment. Forcing people to do things only perpetuates the “us versus them” mentality many average folks have with the environmental movement.

Some argue that Philadelphia’s effort is just an attempt to raise money for the city, but even the economic argument doesn’t add up. One of the commentors to the original Enquirer article points out...

"Math problem here kids: So 46 enforcers wrote 6000 tickets @ $50 a pop in 6 months. That would be $300,000. OK, so say these 46 enforcers were paid $8.00 per hour during that 6 month period. That adds up to $382,720. If they get paid more than $8.00 per hour (most likely), you can do the math. Also, 5000 tickets by 46 enforcers in 6 months would be an average of less than 1 ticket per day per enforcer."
 
Forcing people to recycle will only discourage them for taking an additional steps toward reducing their impact on the planet. There’s no quicker way to turn someone off then by telling them they should or they have to do something.

I’d love to know what you think. Should cities fine people for not recycling? What do you think is the best way to encourage a more sustainable lifestyle?

8.27.2010

Facebook Only: Should Your Business Ditch the Website and Go Strictly Social Media?

Last night a web designer friend called me, seemingly ready to quit the business. A long time client is thinking of scrapping the traditional website and using Facebook as their only online presence. This client caters to the younger generation and they hope that by going Facebook only they can generate more credibility with that age group.

My friend the web designer was understandably upset. A trusted client was ready to abandon the work he’d done on their website over the years. I can understand his frustration. Going Facebook only is a bold but risky move.

Does the business have the content and social media strategy to pull it off? Can they offer up enough consumable content that will keep people coming back... and sharing the Facebook page with their friends?

This particular business sells to the high school crowd, but their product isn’t cheap. That means most purchases are actually made by parents. And many parents don’t have a Facebook page. They don’t want to be bothered by creating an account, or inputting personal information just to see a potential product.

Social media is a great tool to add to your marketing tool kit. But it can’t be the only one you use. That would be like a contractor deciding he’s going to try and build a house using nothing but a screwdriver. In my opinion, Facebook fan pages aren’t comprehensive enough to facilitate all the different types of marketing strategies a business should be using.

Content has to come first.

You can’t expect results from social media if you go into it half-heartedly. You only have once chance to make a first impression. If you aren’t offering up usable content people won’t come back.

To generate traffic, you have to set yourself apart by making your business an authority. Find ways to answer the questions your potential customers have. Offer up insider deals. Create a forum where potential customers can gather to give you their input. Find ways to give them content they’ll want to share with their online friends.

Friends and fans don’t translate into results. Teenagers are fickle. They get distracted easily. They might start out as a fan at first, but unless you offer info they can use and that keeps them engaged, you’re never going to get them to buy.

Every business should have a Facebook fan page. It’s a necessity these days, especially when targeting the younger crowd. But you can’t alienate the rest of your potential customers. They need to have multiple ways to find your product.

So I told my web designer friend to rest easy. He’s not obsolete yet. He still has a few more years left before Facebook officially takes over the world.

Facebook circa 2012

8.24.2010

Geico, Progressive Insurance and Flo: Why Do Car Insurance Companies Have Such Annoying Ad Campaigns?

I wonder if the actress from the Progressive commercials is getting hate mail by now. She seems like a nice young lady, but those commercials have got to be one of the most annoying advertising strategies ever developed. Worse than nails on a chalkboard, more like tiny insects boring their way straight into your frontal lobe.

I’m not sure who came up with the campaign, but they need to be severely punished. None of that nancy-boy water boarding, I’m thinking iron maiden level torture or worse.

Maybe they should be locked in a room with this ad running on a loop.


The number one migraine-inducing aspect of those commercials is just the shear volume of them. There are so many... and they run all the time. You can’t turn on the TV without seeing a Progressive commercial. It doesn’t matter what time of day it is or what channel you’re watching. Jump around and you’ll find at least half a dozen Progressive commercials waiting for you down the dial. It really has gotten out of control.

The first few may have been cute. Now I’m thinking about having my cable shut off. Every time I turn on the set, that perky abomination is there. I would walk out of any insurance office if the agents acted even remotely like Flo.

But it’s the other people I really don’t like: the potential customers. I can’t relate to them. Like the guy that gets way too excited and starts shouting about discounts. I don’t trust that guy. He seems like the type that’s holding on to a lot of pent-up anger. He’s likely to snap and plow his car into an intersection full of school children. I don’t think that’s a claim Progressive wants. The commercials make me question their judgement.

But it’s not just Progressive. Car insurance companies are everywhere. State Farm, All State, Nationwide, eSurance, Safe Auto, the General, Geico. Who is buying up all this insurance? I mean really, how many people are looking for car insurance at any given time. If you went by the ads you’d think it’s a commodity more consumed than milk.

I don’t see how these companies justify the results of these marketing campaigns?

This thing should be watching ad executives.



Geico has three or four different themes and they’re all annoying. The caveman thing hasn’t been relevant since Rick-rolling was still vogue. I’m just flat-out confused by the money with the eyeballs. The Gecko would have been snatched up and eaten by a hawk a long time ago if he’s as well traveled as he’s portrayed in the ads. I’m starting to think he might not really even work for Geico. He might just be an actor.

The reason I don’t like this commercials is because, at least for me, they send mixed messages. They make me question the company’s leadership, competence and professionalism.

Don’t let your potential customers do that. Humor in an ad campaign is good. But don’t make your brand the butt of the joke. You believe in your product and want people to know how great it is. Don’t give them a chance to question it.

When was the last time you heard the name Coca-Cola and pictured the folks sitting in the board room.

Coca-Cola's Boardroom, c. 1931 - 2 years after going Cocaine free!
Skewering the competence or direction of your company, brand or leadership is generally a losing bet, even if you’re going for self-deprecating humor. You can’t trust that people will get it. And that’s a bad message. You might get people talking about your brand, but that doesn’t always translate to sales.

Chris Vanasdalan is a freelance writer who has a love-hate relationship with TV commercials. He doesn't really think bad ad executives deserve to be tortured, just fired.

You can follow him on Twitter or e-mail him here.

8.23.2010

I Want You Back Too DirecTV, But We Just Can't Be Together

Dear DirecTv,

It’s nice to hear from you and I’m glad you’re doing well. Things are good here too. But please, you can’t keep contacting me like this. Look, I know we had a great relationship and I really enjoyed the time we spent together. You taught me a lot about myself. If fact you taught me how to love. I never knew how wonderful TV could be until you came along.

Believe me when I say that I want you back too, but our relationship is over for now. You’ve got to comes to grips with that. I have. I’ve moved on to another home entertainment provider. I know they aren’t as good for me as you were, but there’s nothing I can do right now. This is the way it has to be. The long distance thing just can’t work. I don’t have a clear view of the southern sky so I can’t receive your beautiful satellite signal the way I used to. I don’t like it anymore than you do, but we have to move on with our lives.

Focus on your current customers. Give them the love and affection you showered on me. Maybe someday we’ll be able to get back together, when I’m ready to love again, but not right now. Please stop sending me offers to come back to you. It’s just too painful.


Sincerely,

Chris Vanasdalan

P.S. - Thank you for the Christmas card. It was very thoughtful.

8.20.2010

I’m Gonna Be Me: Playing it Safe Just Isn’t Working

I’ve been having a tough time coming up with content for my blog lately, and I think it’s really starting to hurt my overall writing skills. I need to be honest with myself. I’m a writer. That’s what I’m best at, and that’s what I need to be focused on. Everyday.

I’ve been stressing over ways to create useful and easily consumable content. But I’m letting the quest for perfect content get in the way of my overall talents. In fact I’ve been writing nothing but crap. And surprise, surprise, people don’t like reading crap. And because I’ve been writing crap, I’ve been writing less, which leads to more crap.

It’s not like I’ve run out of things to write about, I’ve just been scared to be myself. I’ve been too focused on vanilla topics, regurgitating stuff I’ve read in books about marketing, or social media techniques, or advertising. But I’m not an expert in any of those fields and I don’t want to pretend I am.

I’ve been thinking a lot about what sets me apart. And I keep coming back to the same premise. What makes me different is.... me. The way I think is what sets me apart. My sarcastic and often cynical view of the world is essentially the ingredient that gives me spice. I feel like a chef with a really tasty secret sauce, but I’m afraid to use it in my cooking because I’m worried customers won’t like it. But nobody likes food with no flavor.

Finding my voice has been hard since I’ve gone full-time freelance. I can’t be afraid to admit that. I’m a big believer in evaluating my own weaknesses, but I’ve been spending so much time worried about what I don’t do well that I’ve been ignoring my strengths.

I’ve spent most of my professional life as a journalist and reporter, and that’s what I’m going to get back to. I’m giving myself permission to write about anything and everything I feel is important. Personal stuff, politics, environmental issues, local events, food, opinion. Nothing is off limits.

I know that developing a following starts with good content. Right now I’m just not producing. So from now on, I’m going to write as much as possible and let readers decide.

I can’t be afraid to express my opinion simply because I might turn off a few potential clients. The goal isn’t to alienate people or to stir up controversy, but my opinions are one of my greatest strengths, and I have to leverage what I do best.

I can’t keep making excuses for why I’m not coming up with fresh content. I can’t be afraid to question things and to make people think. Playing it safe isn’t working, so maybe pushing the envelope will help me find my voice and generate good content people actually want to read.

8.11.2010

Fleas

Edwin the Ape sat perched high in his tree,
Out on a limb, hidden in leaves.
A spot where he went while he scratched and he wheezed.

He pulled at his hair and he fell to his knees.
He was starting to worry he might be diseased.

He rubbed himself silly on the limbs of the trees,
but nothing he did could make his pain ease.

He flopped and he hopped, he jived and he dropped,
but nothing would free him from all those darn fleas.

Edwin twitched and tweaked, his breath heavy and short.
He needed relief and help of some sort.

The perch that he loved now a place of despair.
Here he was dancing, high in the air.

But soon came some hope, a chance of some sort.
Down dropped a friend, his old Uncle Mort.

Mort picked off the fleas, eating them one-by-one.
For Edwin the Ape, relief had finally come.

It’s good to have friends to help with your needs,
especially when you’re itchy and covered with fleas.

Speaking out Against “Speaking Out:” A News Writer’s War on Buzz Words

I got laughed at the first time I brought a Thesaurus into a TV newsroom. Not just chuckles, but loud guffawing that came deep from the bellies of my new colleagues. See, I’d spent most of my early journalism career writing for newspapers and magazines, and I was eager to bring some fresh language to local TV. Stories I’d seen on the news were full of clichéd, worn out buzz words and phrases that I found all but unwatchable. Maybe I was naïve, maybe I little brash, but darn it I was going to try to spruce up the local news world.

I was used to working with editors so I had seen my fair share of prose hacked to bits to fit the sensibilities of the average reader. But nothing in the print world could have prepared me for the massacre my writing would fall victim to once I entered the broadcast field.

The first few days on the job I wrote in complex sentences, full of adjectives, clauses and other literary flourishes I felt the home viewer might find refreshing. But in the world of TV news you don’t answer to an editor. It’s more like a slaughterhouse, when a long line of people wait with sharpened tools, ready to slice, hack, cut, saw, and otherwise disassemble a sentence. I’ve had stories mangled, destroyed, wrecked, crushed, and dismantled in ways that don’t even begin to resemble traditional editing.

The first to take their pound of flesh is the producer. Their main concern is time. They’re under intense pressure to ramp up “story count,” essentially cramming as much watered down news into an hour as humanly possible. Just one extra sentence can derail an entire block of a show, forcing them to play catch-up for the rest of the hour.

Next to wield the ax is the Executive Producer. Their job is to read through each story checking for accuracy, consistency and overall cohesiveness, but usually they just end up chopping up a story just for the heck of it. To put their fingerprints on it so to speak. They’re also convinced that every local news viewer has the comprehension of a fourth grader and the attention span of a gnat.

Then comes the talent. In their minds they’re the last line of defense. Sometimes it’s a reporter, but more often it’s the anchors at the news desk. They ultimately have to read the story, which means they have to be comfortable with the way it’s written. That generally means cutting out even more big words. I’ve written for lots of talented anchors, but I’ve also run across a few that have a hard enough time reading the menu at the drive thru.

Here’s what I’ve found to be the general rule of thumb when writing for local news. Each story needs to fit into a 25 second window. That means about five to six sentences apiece, provided each sentence contains between six and eight words. That’s why so many local news stories don’t include relevant information, like who died in the explosion, how much money the bank robbers made off with, where the car crash happened, or whether it’s affecting traffic.

Word count isn’t the only thing handcuffing local news writers. Producers and anchors don’t just suggest you include news speak, it’s essentially mandatory. It’s all an effort to add a false sense of urgency into rather mundane stories.

I lost count of how many times phrases like "fighting back," "being called a hero," “shots rang out” and “fighting for life” were inserted into my stories by producers and anchors.

My personal pet peeve is “speaking out.” Witnesses, celebrities, football coaches and politicians are just some of the few who are always “speaking out.” That phrase really rubs me the wrong way, because it’s used so incorrectly and so often. At least for me, “speaking out” implies some sense of secrecy. I picture a brave whistle blower standing up against corporate corruption, fighting for what’s right. Or a victim of violence, summoning the strength to turn in their long time abuser.

“Speaking out” shouldn’t be used anytime anyone’s talking about anything.

You’ll hear things like, “Peyton Manning speaks out about facing a 3-4 defense.” Or “A witness speaks out about what they saw when the car crashed into a pole.”

That’s not speaking out. That’s just speaking. And it’s one of the many reasons I’m not writing for TV news anymore.

7.27.2010

Feeling Overworked? Struggling to Define Your Message? Help is Just a Phone Call Away

Stressed out from working so many extra hours? Is your business suffering because you don’t have a pro to effectively get your message across?

Are you tired of taking on new projects because you’re already running with a bare bones staff?

Write Now Indy has you covered.

You’re focused on running your business. And you should be. So bring in a professional writer (me, Chris Vanasdalan) to give your next project the polish it deserves.

Think a professional freelancer is too expensive? Think again. A freelancer will save your company a ton of dough in the long run.

Why you ask?

Let’s face it. You don’t have the time or money to hire someone full time. Add up salary, training, benefits, a retirement plan, overtime and holiday pay and you’re looking at a small fortune.

In Case of Emergency Break Glass

A freelancer means professional work on just the projects you need help with. That means no vacation time. No sick days. A freelancer is like your own little worker you keep in your back pocket. That way you can get back to running your business.

You’re smart enough to know your own strengths. Maybe writing isn’t one of them. So save yourself the headache and the sleepless nights. Bring in a hired gun to get the job done fast. In the end you’ll be saving money and getting a fantastic product.

Isn’t that what your customers expect? The absolute best?

They don’t care if you’re short staffed. They expect top quality work all the time.  So give it to them with professional writing tailored specifically to your next project.




A Powerful Partner for Your Next Sales & Marketing Campaign
More Than Just a Writer

I’ve got news for you my friend. Write Now Indy offers boatloads more than just writing. Your team will lead the way, as we design a project to your meet exact needs.

Looking for a new marketing strategy? I’m full of good ideas. Need some awesome photography to make your next marketing piece really pop? I can do that too.


MMMM, Tasty Advertising





Looking for free media coverage?

You’ve come to the right place. I can help you pitch creative story ideas the media will actually cover. I spent two and half years working for a TV station in Indianapolis. Before that I was morning news anchor in radio. Before that a traffic reporter. Before that I wrote for newspapers. Before that... well you get the idea. 



Give Your Employees a Break

Is your team getting burned out? Are they struggling to come up with ideas that generate sales? Bringing in a creative thinker can be the spark that sets fire to your next marketing or ad campaign.

Tired of writing all the internal communications yourself? Hand it off to a pro. It’s that easy.

Competitive rates, quality work, and dedicated support sound too good to pass up? Call me right now (317-508-0709). We’ll set up a meeting and start talking about your next project right away.

Innovative, creative and nimble.

A freelancer lets you react to the market quickly, shifting gears on the fly. React to customer feedback or respond with a special offer. You’re only paying for exactly what you want. That lets you whip up fresh content at a moment’s notice. Because we  both know that it starts with awesome content. Without it your business won’t sell. It doesn’t matter how much you’re paying your marketing team.

Call Chris Vanasdalan at Write Now Indy today to get started on the road to freedom. Freedom from taking on another project you don’t have time for. Freedom from grinding out a project you’re not suited for. Freedom from the same stale ideas and boring copy. Freedom to give your employees a break every once and a while.

At first you might have trouble filling all your new free time, but you’ll get used to it. Trust me.

Get a leg up on the competition.  Call or email Write Now Indy now @ (317)-508-0709. Ask for Chris (hey that’s me).

Chris Vanasdalan has spent more than a decade as a professional writer in both the PR World and the news biz. He’s written, reported and produced for newspaper, radio and TV outlets in Central PA, Pittsburgh and Indianapolis. He'd love to talk to you about generating buzz for your company or organization.

You can e-mail him at ChrisVan@writenowindy.com, find him on facebook, or follow him on Twitter.

7.23.2010

How Do You Market This? Branding the Person Behind the Business

Really? I have to market this?





by Chris Vanasdalan

Lately I’ve been struggling to strike a branding balance. I’m a freelance writer, so essentially I’m marketing myself. But I’ve got an unusual last name. That’s why I developed a company, Write Now Indy, to make it easier on the potential clients in my market. Let’s face it. Write Now Indy is much easier to say than Vanasdalan. (I’ll bet just reading it you have no idea where to start.) But how do I combine the two in a way that works for me and keeps me from getting lost in the crowd?

BALANCING THE COMPANY COMPARED TO THE PERSON.

Write Now Indy is me. It’s a staff of one. I offer a full range of services that go well beyond just writing, but I don’t want to give potential clients the wrong idea. I’m not a full service marketing or PR firm, so I’m constantly striving to be open and honest what I can deliver.

I always try to meet with potential clients face-to-face, so they can get to know me better while I explain more about how I can help drive their business. I don’t want them getting the wrong idea about what type of resources I have at my disposal.

KNOW YOUR LIMITATIONS



Back to a time when I wasn't as in tune with my limitations.
I try to stay connected to other freelancers in my city. I’m great when it comes to artistic and visual concepts, but terrible at putting them on paper. I know bringing in a good graphic designer could be the key to landing bigger project. The same goes for web design. I can let clients know the importance of a good web presence, I can also tell them what’s working and what’s not when it comes to their site. But a drunken monkey could build a better web page than me. My technical skills pretty much end at anything tougher than adding a new blog post or a few photos. I’ll always try to bring in another freelancer if the job involves more than I can handle. And I hope they’ll do the same if they land a gig that requires a lot of writing. Knowing my personal limitations helps me keep a client’s expectations in check.

KNOW YOUR POTENTIAL CLIENTS

You’ve got to know what kind of problems your target buyers are dealing with. The more you know about their day-to-day issues, the better equipped you’ll be when it’s time to pitch your services. Reach out to your potential customer base. Identify what drives them nuts and offer up solutions. I find that this approach also works when it comes to personal branding. Some clients want to deal with a person, others may feel more comfortable contacting what they see as an established company. Knowing your target audience will go a long way toward helping you taylor your pitch. For instance, a small business, a start-up or a nonprofit might be intimidated by what they perceive as a big firm (which usually means big-time rates.) Approaching them as yourself might help put their mind at ease. They know they’ll be getting personalized attention and your services aren’t going to break their budget. Bigger firms and corporations are used to dealing with other companies. They feel better if you present yourself as established, stable and reliable. Whatever you decide to do, be professional.

PUT YOUR BEST FOOT FORWARD

Simply stated, don’t do anything stupid. If you’re serious about freelancing you already know that anything you put online becomes a matter of public record. Embarrassing photos, drunken blog posts, mean spirited tweets and everything in between will turn up in a Google search. And potential clients will look. That doesn’t mean you can’t have an opinion online, just don’t post anything you wouldn’t be comfortable saying in front of a client in a board room. Remember, they’re hiring you to represent them. They’re trying to build their brand too, and they aren’t going to risk letting you tarnish it.

I personally keep two separate Twitter accounts. That way I can post either business related messages or personal and opinion based stuff. I also have two different facebook pages. One’s personal, one’s for Write Now Indy. I also keep a close eye on those page to make sure no one posts something embarrassing to my wall. Friends are notorious for trying to make you look stupid in front of others. That’s what friends are for. But be vigilant. Don’t let somebody else sabotage all the hard work you’ve put in trying to build your brand. You’re always judged by the company you keep.

The same goes for politics. You wouldn’t want to alienate yourself from half of your potential market by being overly opinionated about politics (unless that’s your niche). You can be political and get involved as an activist, just be ready to defend your positions in a civil, intelligent, fact-based way. Trust me, people will challenge you. I always try to keep my profession and politics separate, but I know that they never truly are.

Hopefully this helped shed some light on the issue of branding for the others out there that feel stuck in the middle as I often do. I want to know what you think. Do you have any tips for balancing your company versus your personality? I’d love to hear them.


Chris Vanasdalan is the man behind Write Now Indy. He’s spent a lifetime trying to make up for doing dumb and embarrassing things in public. You can e-mail him to tell him just what a moron he is at ChrisVan@writenowindy.com.




7.21.2010

Something Not As Profound As I’d Like, But All I Have the Energy For

by Chris Vanasdalan

Hello fellow freelancers. I had every intention of writing something detailed, deep and profound for this post, but I just don’t have the time or the energy for it right now. Plus, it’s still in the mid 80’s at almost 11 p.m. and I’m too stubborn to install air conditioning in my nearly 100 year-old house. So in the effort of being at least quasi-productive I’ll post a few words about something I stumbled across earlier today and found to be quite helpful.

As a freelancer I’m always struggling to find leads on potential gigs, especially those that pay more than a few dollars per post. But I found a helpful list today on the Freelance Writing Jobs Network page, and I must give credit to writer Deb Ng for putting it together. It’s a list of 15 People and Places to Follow on Twitter to Find Freelance Writing Jobs.

I’ll be honest, I didn’t decide to follow all 15. I went with 6 or 7 of them that seem fairly promising. Full disclosure, I’ve only been following them for about half a day now but they were coming fast and furious.

Here’s Deb's list of all 15. Some are suited to different topics, but there should be something here for everyone. (Forgive me for not adding a link to all of them, but they're easily found via the twitter search page.)

@freelancewj – The official Twitter name for this blog, whenever job leads or informative tips are posted, updates appear in our twitter stream.
@debng - Yes, that’s me. I also tweet out available freelance writing jobs.
@annewayman – Anne always lets her followers know when new job leads are up at About Freelance Writing.
@problogger - Darren tweets out jobs on his ProBlogger Job Board.
@ufreelance – Scott Perry’s Twitter stream. Scott tweets update for this blog and many others.
@jssicadavis – Tweets feeds from various freelance job sites.
@marlandlove – Tweets Canadian freelance writing jobs.
@GetFreWritiJobs – The Twitter stream for the Get Freelance Writing Jobs website
@mediabistrojobs – The Twitter stream for Media Bistro’s job search.
@journalismjobs – The Journalism Jobs site Twitter stream.
@freelance_jobs – Tweets out jobs from Get a Freelancer
@media_pros – Lots of freelance writing job tweets!
@bloggingjobs – Blogging job tweets.
@GetTecWritiJobs – Technical writing job tweets.
@scienceandjobs – Tweets out the occasional science writing job.

Thanks again to Deb Ng for compiling the list. Hope this is helpful for the 2 of you who read my blog. I promise I’ll have something a little more profound to post later this week. Stay tuned.

Chris Vanasdalan is a freelance writer based out of Indianapolis. He's the man behind Write Now Indy and he's had a long day.

7.12.2010

How Many Hammers Should a Man Really Own?

by Chris Vanasdalan



Let me make one thing perfectly clear. I’ve never been know for having the prowess of a handyman. I consider myself an above average house painter and I’ve managed to struggle my way through the assembly of more than one piece of Swedish furniture. I can wield a shovel, I’ve built a fence (with lots of help) and I certainly can swing a sledgehammer when I need to, but mostly I’m only called on to hang the occasional picture.

I’m not completely worthless when it comes to home improvement projects, but my tool collection could hardly be called extensive. I’ll put it this way, I’m 30 years old and I’ve never had a proper tool box. But now I’m a homeowner, so I decided it was time to take stock of my tool collection, if only so I could organize it in a way that will keep me from stubbing my toe on a random set of pliers when I head down to the basement.

So imagine my surprise when I realized that I own not two, not three, but four hammers. Now you might be thinking that maybe they’re different types of hammers; maybe a ballpeen or a rubber mallet mixed in. But no, they’re four nearly identical claw hammers.

How did I end up with a four hammers over the years? I mean they make up like 15% of my tool set. I’ve got to be honest, I have no idea how I acquired them all. I don’t remember ever actually buying one. I vaguely remember being given one as a gift a few years back, but for the most part their origins are a complete mystery to me. But seeing all four of them side-by-side got me thinking about my life as a whole.

Have I’ve spent too much of my time supplying myself with a bunch of tools that all serve the same purpose? Have I been afraid to try and expand my skill set, the proverbial tool box of life?

I’ve always needed to use different tools over the years, but I’ve never felt the projects required me to go out and buy them. I’ve always been smart enough to know when I’m in over my head and I’ve been quick to let friends and family pitch in to help. It’s nice to know I’ve got people in my life willing to offer support, but I think it’s time for me to start adding to my personal tool box. After all, you can’t hire a professional to help get you through every project.

I think it’s time to teach myself a few new tricks, start a few projects while putting the responsibility back on myself. Or maybe I’m making too much out of having four hammers and I should just put two of them out in the next garage sale.